Before the pandemic, Pete came into your restaurant two or three times per week. The staff saw him as a regular, and might even take his order with a simple "the usual?"
Now Pete calls in his order. On Monday, he calls your restaurant at 11AM, and orders a turkey club, with oil, provolone and no onions. He gives you his address and the order is delivered 45 minutes later.
Pete only has a twenty, the delivery person hesitates to make change, so Pete ends up giving a generous tip. (Not a big thing for Pete, but he's thinking that $20 for lunch everyday will be a bit over budget).
Tuesday morning comes, Pete has a morning meeting that runs late, and he can't order until noon. He gets a busy signal. Second call, he's told "please hold". He finally speaks to someone, and repeats just what he said the day before. He again doesn't have change, so this time he asks that his credit card be taken over the phone.
He's called later today, and rather than receive his order in 45 minutes, it takes an hour and 15 minutes. Pete thinks "I just want my food."
As Pete waits for his food, he orders a pair of sneakers from his favorite website. Pete thinks, 'I only order from this website twice a year, but they know my size, my color, and have my payment information. I order from the same few restuarants each week, why isn't it this easy?'
Let's imagine that on Tuesday morning, you happened to see Pete's order from the day before sitting on the counter. Pete's phone number is on the slip. You know Pete is a pretty regular customer. You text Pete, and say, 'same thing today, same time?' Pete clicks a single button, "Yes!". (Don't randomly text your customers without their pre-approval, this can get you in trouble, we handle the legality of it.)
Making it easier for guests and restaurants to interact
Contact:
469 Franklin Street
Buffalo, NY 14202
marshall@lunchping.com
(716) 868-9915